Director of Product Marketing

Director of Product Marketing

 Team Overview

SPHERE Sales Division is an energetic group comprised of dynamic security salespeople with an entrepreneurial spirit and desire to over-achieve. We promote a collaborative culture that values our customers and our people. The Account Executive is responsible for selling and presenting SPHERE software and services to current and net-new prospective enterprise accounts. The Sales Division reports to the Vice President of Sales. 

Position Summary

The company is seeking a skilled and innovative Director of Product Marketing to create and deliver field-enablement strategy and materials, including demos, presentations, blogs, technical white papers, case studies, videos and account-based materials to support the sales cycle. 

 Primary Responsibilities: 

  • Establish customer acquisition and conversation strategies  
  • Build out case studies and sales battle cards 
  • Experience speaking to analysts, i.e., Gartner, Forrester   
  • Research and setup virtual conferences based on ROI analysis 
  • Manage and work with PR firm & website development company 
  • Create branding and style guide while uploading brand identity 
  • Spearhead company’s social media efforts including LinkedIn, Twitter, Facebook, and Blog 
  • Collaborate with Product Management, Engineering, Sales, and Marketing to create content and proof points required to accelerate market adoption of company solutions  
  • Work closely with the Business Development team to produce joint marketing collateral for partners  
  • Perform market analysis and provide requirements for potential future releases to product management   
  • Develop messaging around customer challenges, key product and solution benefits and competitive advantage 
  • Actively spearhead guerrilla marketing including posting messages on message boards, evangelizing at conferences, etc. 
  • Participate in technical customer meetings, events, ensuring demos, event themes, collateral & a “solution first” approach  
  • Create/conduct customer and industry surveys leveraged for PR, product improvement and strategic initiatives 

Requirements:

  • Bachelor’s degree in Marketing, Business, or Computer Science  
  • A minimum of 5+ years’ experience as a product marketer (outbound) 
  • Expert Microsoft office user. i.e. Excel, PowerPoint, Word. 
  • Credibility in the security sector based on past delivery and/or certifications 
  • Process and project management skills with successful experience influencing cross functional teams 
  • Outstanding written and verbal communications skills with the ability to explain and translate complex technology concepts into simple and intuitive communications. *Must be comfortable working with/presenting to all levels.  
  • Experience designing, building and presenting technical and product demonstrations  
  • Deep understanding of and experience working with sales teams 
  • Metrics-focused and detailed oriented 

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